Cuauhtemoc Moctezuma / Heineken Mexico, Monterrey include a new item on its route for visitors to the plant: Heineken Store.
Store Heineken aims to spread in other states of Mexico.
CM / Mexico HEINEKEN Heineken has opened its first store in Mexico last May 12, square which will be for sale exclusive products of brands like Heineken, Tecate, Dos Equis and Indio.
The undertaking of this new SBU (strategic business unit) includes opening new links to its "Lovemarks" and venture path to potential customers. Strengthening its engagement with its customers consists in giving opportunity to wear any clothing or souvenirs like T-shirts, tennis, baseball caps, etc. Bringing the brand to them even closer coexistence, intruding in their daily lives, living experiences alongside their clients.
At the opening of the first store in Mexico was present Guillermo Diazayaz manager Merchandising CM / HEINEKEN Mexico, who shared with us that the opening of Heineken Store, is a new strategy that promotes a business opportunity through products best quality and the beginning of a path leading brands licensing. In addition to mentioning that the advantage of the new business model "point of sale" is the positive impact that can be generated in the large number of followers of the Tecate®, Heineken, Indio® and Two Equis® brands.
Anna Campagna, Director of Trade Marketing, was also present at the ribbon cutting, and commented about this is the first step of a whole way throughout the republic; and that the decision to start this project in Monterrey since this city was precisely one of the main markets of the company, where large numbers of employees are also concentrated. This point of sale is more suitable to be aware of the evolution of the process. In addition he also mentioned that the probability of replicating the model would be first in the group's plants and then in other areas.
Jaime Meschoulam, licensee master CM / HEINEKEN Mexico addressed a very important point in the creation of new jobs in the store, manufacturing, design and production of products is emphasized, supporting domestic production, importing only materials or articles they can not develop in Mexico.
Thus, from Thursday, all visitors to the plant in Monterrey will appreciate a tour of the facilities by adding one more stop: Heineken Store; in which the products have a range of products cost $ 50.00 and the $ 500.00. With Monday to Friday from 10:00 am to 5:30 pm and Saturday from 11:00 a.m. to 4:30 p.m.