We proudly announce that our CEO, Jaime Meschoulam, was named president of the alliance LIMA Mexico Promarca

We proudly announce that our CEO, Jaime Meschoulam, was named president of the alliance LIMA Promarca Mexico, which aims to promote and strengthen the use and Licensing culture in Latin America.
By signing the agreement, the current partners PROMARCA (Mexican Association for the Promotion and Licensing Trademark) may also be associated LIMA (Licensing Industry Merchandisers Association) with all the benefits this organization offers, among which are: market information , training and education, exchange of best practices, among others.

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The Coca Cola Company

The Coca-Cola Company is the world’s largest beverage company.

Coke’s general happiness appeal focuses on seizing the big moments with laughter and making the small, private moments special. It’s no wonder it’s the most recognizable brand in the world.

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INDIO

INDIO

Target:
Men and women looking to get out of the conventional,
experiencing new paths and ideologies. Constantly Challenging the status quo
to find themselves and to be millionaires from experiences.

Brand essence:
"120 years celebrating diversity in Mexico"
"The thing is to keep looking"

Music + Environment + Urban Culture

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DOS EQUIS

DOS EQUIS

Target:

Men and women who explore life as a great long term game. Not afraid to take risks in the pursuit of creating interesting life stories, but never to prove something to others.

Brand essence:
"Always looking for interesting"

Brand Personality:
· Charismatic · Ingenious
Provocative · · Genuine

Dos Equis must be perceived as a brand that knows my interests,
that is unique and interesting.

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TECATE

TECATE

Target:
Men with character that can control daily contradictions between what is expected and what seems right to do.

· Worker · Audacious · Resourceful
· Strong · Masculine · Relaxed
· Fan of soccer / Baseball / Box

It is a brand that is characterized by innovation in their packaging; It was the first
canned beer in Mexico, and today is the flagship brand of Cuauhtémoc Moctezuma.

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EPIC RIGHTS

The goal is very simple: EPIC's unique approach is to maximize the profits of its artists, celebrities and corporate brands by running a licensing, marketing and distribution program of cohesion.

All of this is carried out through in-depth knowledge of artists and the world market while tapping into the power and reach of social media.

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Smiley

For over 45 years, Smiley has shaped the way we share happiness and express ourselves through iconic and creative products found all over the world. Smiley is a truly unlimited brand, evergreen and unique in that it has infl uenced musical generations, social movements, popular culture and the pursuits of happiness. Over four decades on, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

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TOKIDOKI

TOKIDOKI, which translates to "sometimes" in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more.

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